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Tesla’s rapid diversification poses distraction risk

Not many companies take on a new luxury sportscar and heavy trucking at the same time, all while figuring out how to untangle a mass market manufacturing nightmare. There's a reason for that. By Megan Lampinen

Tesla’s diversification efforts are rolling out faster than its Roadster can sprint from 0 to 60mph. That applies to both the old Roadster and the new one, which just made its surprise debut alongside the long-awaited Tesla Semi truck….

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