Shopping centres are attracting a growing number of automotive brands keen to explore an alternative retail experience. While these locations provide considerably less floor space than the traditional car dealership, they offer massive exposure and an easy way connect with younger shoppers….
Shopping centre retail: short on space but ‘phenomenal’ on footfall
Setting up a retail outlet within a major shopping centre can help reach new groups of consumers - 50 million of them a year. By Megan Lampinen