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Moia is starting small, but VW has big ambitions for its mobility brand

Moia, Volkswagen Group’s 13th brand, is starting out with a single focus, but as CEO Ole Harms explains, it hopes one day to democratise mobility and bring its services to the masses. By Xavier Boucherat

The first offering from Moia, Volkswagen’s new mobility brand, will be its own take on a microtransit model, which in effect is a hybrid of the services one might expect from a bus and a taxi. A fleet of electric shuttles will drive what Ole Harms, Chief Executive at Moia, refers to as ‘dynamic routes’. Users can

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