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Jean-Marc Streng on how Honda became Europe’s fastest growing mainstream car brand

From changing segment preferences to Brexit and VW's scandal, Jean-Marc Streng touches on the many factors shaping Honda's performance in Europe. By Megan Lampinen

Honda's European offensive is paying off, with new models driving sales to a record pace. The OEM was the growing mainstream car brand in Europe in the first half, with sales in EU and EFTA countries jumping 33.5% year-on-year to 88,242 units. Automotive World spoke with Jean-Marc Streng, General Manager for Honda Motor Europe, on the progress so far.

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