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Interview: Michael Cole, Chief Operating Officer, Kia Motors Europe

Michael Nash talks to Kia’s Michael Cole about changing brand perception and the challenges facing Europe’s car industry

The European automotive industry is entering a bit of a tight spot – while sales continue to rise, changes to emissions testing with the adoption of the worldwide harmonised light vehicle test procedure (WLTP) and the real driving emissions (RDE) test could make it extremely difficult for OEMs to meet 2020 emissions targets.

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