Brazil’s commercial vehicle market remains under pressure, with hefty sales declines for many of the industry’s key players. For MAN Latin America, an internationalisation push is proving key to survival. While the company has had to cut shifts and temporarily release workers, the extent of its troubles have recently been lessened by a big push on exports. First-quarter (Q1) results are promising, with a 40% year-on-year (YoY) increase….
Internationalisation push pays off at MAN Latin America
Roberto Cortes speaks to Megan Lampinen about the logic of boosting market share overseas while the Brazilian market struggles