The digital revolution is paving the way for ever more personalised experiences inside connected cars – not just privately owned connected cars, but also shared vehicles. The implications of these developments for wider concepts of vehicle value and commoditisation are huge….
Hyperpersonalisation brings threat of commoditisation to lower end of market
Some industry watchers predict that future cars will fall into one of two categories: upmarket luxury or plain and utilitarian. By Megan Lampinen