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Human factors still feature highly in AVs

Though vehicles in the future may not be designed with a driver in mind, OEMs still must focus on design for people, not technology. By Celeste Dooley

Even without a driver, the cars of the future will still need to be designed with passengers in mind. OEMs are faced with the challenge of building consumer trust in technology for automation and integrating technology in a way that can be optimised.

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