Buying a car today isn’t what it used to be. Shoppers are researching more online and making less frequent trips to the dealership – sometimes they don’t even go at all. Other times they pop in to the local shopping centre for a test drive after catching a film. Others prefer to order their test drives online and have the vehicle delivered to the door. Clearly, they want choice and change, and brands need to respond….
EVs front and centre in Renault’s retail revolution
Renault's Pascal Schmitt speaks to Megan Lampinen about the OEM's latest retail and customer service experiments