We’re on the verge of a huge shift in the way we live and travel. Ownership was long considered the pinnacle of societal ranking – and in some ways, still is. Buying a house or a car has traditionally been seen as a rite of passage, a way to mark one’s success. But things are starting to change. In the current economic climate, renting has become the norm for younger people, and buying a car is beginning to seem like a waste of money when more and more people are living in cities….
The death of car ownership and the rise of MaaS
Car ownership is dying, and Mobility as a Service will rise from its ashes, writes Johan Herrlin