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Corporate woes get personal, and top execs pay the price

Dr. Nir Kossovsky looks at the personalisation of blame for corporate behaviour

The headlines related to Volkswagen’s emissions scandal keep coming, but separate and apart from those particular issues, VW should be seen as a case study for chief executives, boards and everyone in corporate leadership positions to watch carefully. Why? Because the lesson to be learned is that corporate crises are no longer threats only to the brand; they are threats to individuals….

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