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COMMENT: With the right data strategy, OEMs could strike gold

In vehicle data, OEMs could soon generate considerably more profit than from traditional car sales models, writes François Fleutiaux

Automotive OEMs are sitting on a treasure trove – but the money’s in data, not engine technology. With a coherent data strategy, OEMs could be looking at profit margins many times higher than they could ever generate from vehicle sales….

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