COMMENT: PSA’s new strategy shows the importance of visionary leaders

In 2014, PSA announced it was ‘Back in the Race’, embarking on a strategy with a clear strapline to turn around several years of losses and lack of direction for the company. Two years later, with the French government and Chinese partner, Dongfeng, on the shareholder list, PSA has a new name – PSA Group – and a new strategy strapline, ‘Push to Pass’.