Home > Analysis > A change of demographics: the rise of girl power in the auto industry

A change of demographics: the rise of girl power in the auto industry

The rise of women as a vital target market is a trend which has been noted by industry players and analysts

General Motors’ Chief Executive Mary Barra says the automotive industry will experience more dramatic change in the next decade than it has in the past 50 years. In a male-dominated industry, women engineers are leading the way in some of the technological advances that could make Barra’s prediction true. …

This content is available only to members of Automotive World with a valid subscription.

Next steps: