AR and AI provide a new starting point for user experience

Augmented reality (AR) and artificial intelligence (AI) could prove a winning combination for in-vehicle user experience. Mercedes-Benz is harnessing the latest developments on this front to improve driver comfort, convenience and safety. The result is the Mercedes-Benz User Experience (MBUX), a system that offers turn-by-turn directions supported by AR visuals. The scalable, future-proof system paves the way towards increasingly autonomous functionality.