Webinar: Low volume, high profit - exploiting niche vehicles
Date: Wednesday 03 November 2010
Time: 11.00 Detroit / 15.00 London / 16.00 Stuttgart / 20.30 Delhi
As markets continue to fragment, so the major OEMs, component suppliers and contract engineering companies face the opportunity and challenge of producing niche vehicles and special editions. Moreover, as platform and architecture strategies continue to encompass world markets, the need for niche customisation is likely to proliferate.
This webinar provides an intriguing and authoritative insight into the rapidly growing discipline of niche vehicle design and production, with the emphasis on value for money differentiation.
Chairperson:
- Dr Peter Wells, Director, Centre for Automotive Industry Research, Cardiff Business School
Speakers:
- Prodrive Automotive Technology - Roland Cherry, Commercial Director