Low-carbon cars: strategic implications for OEMs in Europe
Date published: Tuesday, November 10, 2009
Download this report for:
Description
This report examines the challenge for vehicle manufacturers to meet the low-carbon agenda in Europe.
Abstract
Emissions reduction requirements between now and 2020 will necessitate fundamental changes to the design of cars and the technologies they employ, to branding and market strategies, and to the management of the supply chain.
This report charts current progress and future prospects for the leading vehicle manufacturers, and identifies possible winners and losers in the low-carbon era.
The report is structured as follows:
- Chapter 1 - The drive to low-carbon vehicles: science and policy
- Chapter 2 - Low-carbon vehicle regulation in Europe
- Chapter 3 - Car design and technologies to meet the low carbon agenda
- Chapter 4 - Supply chain management and low carbon cars
- Chapter 5 - Selling the low-carbon car: the future of green branding
- Chapter 6 - Conclusions: winners and losers in the low-carbon future
Table of contents:
Chapter 1: The drive to low-carbon vehicles: science and policy
1.1 Setting the scene
1.2 The growing scientific evidence behind low-carbon strategies
1.3 The policy context: Europe
1.4 The policy context: national and local measures
1.5 Conclusions
Chapter 2: Low-carbon vehicle regulation in Europe
2.1 Overview
2.2 Industry caution versus NGO pressure
2.3 EU regulation of CO2 emissions
2.4 National policy measures on low-carbon cars
2.5 Conclusions
Chapter 3: Car design and technologies to meet the low-carbon agenda
3.1 Technology pathways
3.2 The contemporary low-carbon profile
3.3 Technology packages for low-carbon cars
3.4 Meeting the low-carbon agenda
3.5 Conclusions
Chapter 4: Supply chain management and low carbon cars
4.1 Risk and the emergent supply chain
4.2 New materials, new suppliers and new relationships
4.3 The bigger picture for material consumption
4.4 Conclusions
Chapter 5: Selling the low-carbon car: the future of green branding
5.1 The marketing challenge
5.2 Green consumers
5.3 Environmental rating systems
5.4 Green branding strategies
5.5 Conclusions
Chapter 6. Conclusions: winners and losers in the low-carbon future
6.1 An unprecedented era
6.2 Re-shaping the supply chain
6.3 Bringing new low-carbon technologies to market
6.4 The new intermediaries
6.5 From chains to circles: new value creation structures
6.6 The vehicle manufacturers and the low-carbon agenda: the state of readiness
6.7 Conclusions
