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Automotive World

Presentation Slides: Social media, BMW, and the way forward

Date published: Wednesday, September 21, 2011

Tags: BMW Group, Marketing, OEMs & Markets.

Slides from a presentation made by Michael Litman, Social Media Planner, Dare.

Topics covered include:

  • Why use social media?
  • Benefits of social media
  • Versatile social platforms
  • 'Engaging' versus 'telling'
  • Global reach / local feel
  • Maintaining exclusivity
  • Exploiting mobile and apps
  • Every second counts

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