Presentation Slides: Social media and the auto industry
Date published: Wednesday, September 21, 2011
Slides from a presentation made by Leo Rayman, Head of Social Strategy, DDB UK.
Topics covered include:
- The standard story
- Everyone is straining to hear
- An industry facing massive upheaval
- Electrification
- A shift in the balance of power
- An industry ripe for reinvention
- Who should be leading product design?
- Dealers must adapt or die
- The top-down model is no longer enough
- Big budgets? How about big ideas?
- Anti-social media are not dead
