Presentation Slides: Reinventing mobility - Mu by Peugeot

Date published: Wednesday, September 21, 2011

Tags: Electric Vehicles / EVs / PEVs / BEVs, Electric Vehicles, Fuel Efficiency, Hybrids / HEVs / PHEVs, Marketing, OEM Strategy, OEMs & Markets, PSA Peugeot Citroen.

In this presentation, Richard Gavan, Project Manager - Mu by Peugeot, outlines the French OEM's innovative mobility concept.

Topics covered include:

• The changing pattern of consumption and mobility
• Mu: the concept
• Media reaction
• Mu by Peugeot iPhone app
• The dealership experience
• The Mu range
• Mu accessories
• Peugeot's electric vehicle range
• The benefits of Mu
• Mu customer profile
• Mu operations
• Mu 2011 rollout plan
• Peugeot’s low carbon product strategy

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