Presentation Slides: Marketing electric vehicles - the battery supplier's perspective
Date published: Wednesday, September 21, 2011
It is increasingly apparent that the precise chemistry and configuration of the battery is a vital determinant of the performance of electric vehicles, and hence of the marketing strategy for the vehicle that is subsequently adopted.
In this presentation, Rebecca Trengove, Group Marketing and Communications Manager at Axeon, the UK-based supplier of lithium-ion battery solutions, highlights the role being played by Axeon in the marketing of Battery Electric Vehicles.
Topics covered include:
- About Axeon
- Why electric vehicles now?
- Why market the battery?
- Axeon's marketing strategy
