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Presentation Slides: Making friends and influencing others on the social web

Date published: Wednesday, September 21, 2011

Tags: General Motors, Marketing, OEM Strategy, OEMs & Markets.

Slides from a presentation by Mary Henige, Director, Social Media & Digital Communications, General Motors.

Topics covered include:

  • Power in collaboration
  • Strategy
  • The "Social club"
  • Redefining "influence"
  • Engaging loyal fans
  • Unleashing customer service
  • Empowering employees
  • Amplifying voices

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