Presentation Slides: Electric vehicles - a new customer approach
Date published: Wednesday, September 21, 2011
Slides from a presentation by Tobias Reich, PSA Peugeot Citroen's Marketing Director for Electric Vehicles, on the French OEM's approach to EVs and sustainable mobility.
Topics covered include:
- EV subsidies
- EV market potential
- The PSA product strategy
- PSA's electric vehicles
- Success factors in the EV world
- Mu by Peugeot
- Lithium Ion batteries


