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S-in motion: ArcelorMittal's new way of marketing steel

By: Martin Kahl, Monday, December 20, 2010,

Tags: BMW Group, Benteler, Daimler AG, Fiat SpA, Ford Motor Company, Future Models, Marketing, OEM Strategy, PSA Peugeot Citroen, Porsche, Raw Materials, Renault, Research & Development, Supplier Strategy, Volkswagen.

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AutomotiveWorld.com was invited to attend the media launch of S-in motion, which included the opportunity to visit ArcelorMittal premises and speak to senior company executives, as well as to visit Da...

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Published on Monday, December 20, 2010

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