Register for free email alerts
Automotive World

Racing in the street: motorsport's role in OEM strategy

By: Andrew Cotton, Monday, November 21, 2011,

Tags: BMW Group, Diesel, Gasoline / Petrol, Honda Motor Company, Hybrids / HEVs / PHEVs, Marketing, Motor Sport, Nissan Motor Company, OEM Strategy, PSA Peugeot Citroen, Proton, Renault, Research & Development, Toyota Motor Corporation.

AutomotiveWorld.com

How important is a global motorsport programme for a vehicle manufacturer? With five FIA World Championship titles available in 2012, each strongly supported by manufacturer involvement, it would appe...

You are not logged in

This article is available only to members of AutomotiveWorld.com. If you are already a member, please log in to your account to view the complete article.

Membership starts at just $0.48 per day for access to our industry leading auto industry news service and $2.18 per day for access to our news, features, eMagazines, and webinars.

Next steps:

Published on Monday, November 21, 2011

Back to top

Terms & conditions | Privacy policy | Copyright information | Site map | Core Web Design | © automotive world ltd. all rights reserved.