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US: i-MiEV launch turns Normal into ‘EVTown’

Tuesday, October 11, 2011,

Tags: Marketing, Mitsubishi Motors Corporation.

AutomotiveWorld.com

On 10 October Mitsubishi Motors North America launched its Mitsubishi i electric car (i-MiEV in Europe)  on television and through a digital campaign, positioning the car as the 'Most Likable Car On...

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Published on Tuesday, October 11, 2011

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