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Finding Nismo - Nissan's quest for a global motorsport brand

By: Roger Stansfield, Thursday, January 12, 2012,

Tags: Marketing, Motor Sport, Nissan Motor Company, OEM Strategy.

AutomotiveWorld.com

The Japanese OEMs have long seemed somewhat reticent about cashing in on their motorsport triumphs, unlike their competitors in Germany. But Nissan may be about to change this: it is looking to turn i...

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Published on Thursday, January 12, 2012

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