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Automotive design: rule-bending and compromise

By: Martin Kahl, Monday, August 22, 2011,

Tags: Design, Future Models, Hyundai Motor Company, OEM Strategy, Raw Materials, Research & Development.

AutomotiveWorld.com

An automotive designer's dream is to be trusted by the OEM's leadership, and to know that leadership welcomes and values design enough to give the designer a free hand. Peter Schreyer was appointed Ch...

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Published on Monday, August 22, 2011

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