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The Tata Nano: when marketing overwhelms production

By: Dr Peter Wells, Wednesday, May 13, 2009,

Tags: Future Models, Hyundai Motor Company, Manufacturing, OEM Strategy, Pricing, Production Data, Renault, Tata Motors.

AutomotiveWorld.com

A unique problemTata Motors in India faces a problem that every other car company in the world would love to have right now; it cannot build cars fast enough to keep pace with demand. More accurately,...

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Published on Wednesday, May 13, 2009

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