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China: FAW launches new brand, Oley

Tuesday, November 29, 2011,

Tags: China FAW Group Corporation, China, OEM Strategy, Pricing, Product Launch.

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Chinese vehicle manufacturer FAW recently launched its new brand, Oley, and the first model under this brand. Oley (Oulang in Chinese) has been adapted from the Spanish word Olé, used as a shout of a...

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Published on Tuesday, November 29, 2011

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