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The demise of Sterling Trucks: the start of structural change in the North American truck sector?

By: Oliver Dixon, Thursday, October 16, 2008,

Tags: Daimler AG, Ford Motor Company, OEM Strategy, Paccar, Scania, Volvo.

AutomotiveWorld.com

Daimler AG's decision to end production of the Sterling brand of vocational trucks may have come as a shock, but, arguably, should not have been a surprise. The North American truck market is an unhap...

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Published on Thursday, October 16, 2008

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