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Toyota Motor Europe posts strong first-half 2014 sales of 451,802 vehicles, up 9.4% year-on-year

Toyota Motor Europe (TME) sales totalled 451,802 units in the first half of the year, up 9.4 % year-on-year versus a market growth of 3.0% TME’s market share stands at 4.8% in the first half of 2014 Record Auris Hybrid Touring Sports sales lead to 20% increase of hybrid sales year-on-year Lexus sales up by … Continued

  • Toyota Motor Europe (TME) sales totalled 451,802 units in the first half of the year, up 9.4 % year-on-year versus a market growth of 3.0%
  • TME’s market share stands at 4.8% in the first half of 2014
  • Record Auris Hybrid Touring Sports sales lead to 20% increase of hybrid sales year-on-year
  • Lexus sales up by 25.4% in the first half of the year, reaching 24,586 units

Toyota Motor Europe (TME) today announced second quarter sales of 226,650 Toyota and Lexus vehicles, bringing the half-year total sales to 451,802 units and the group’s market share to 4.8% for the six-month period. Toyota Auris Hybrid Touring Sports registered a record sales month in June with 3,604 units, pushing the sales growth of Toyota’s hybrid models by 20% during the first half of 2014. Sales of Toyota and Lexus hybrid models reached 90,290 units during the same period, making up one fifth of the total sales.

Hybrid Highlights

Toyota Hybrid models reached 75,623 units for the first half of the year, a 17% increase versus last year.

The Toyota Auris Hybrid Touring Sports has performed particularly well with sales reaching 18,739 units, representing 25% of the total Auris range sales.

The Toyota Yaris Hybrid achieves 17% increase in sales versus the first half of 2013 to 29,945 units, showing the continuing good performance of the model.

Lexus Hybrid sales increased by 40% in the first half of the year, thanks to the excellent sales of the new IS hybrid (representing over one third of Lexus Hybrid sales).

Toyota Highlights

Daniele Schillaci, Senior Vice-President for Sales and Marketing, said: “Our sales performance during the second quarter of 2014 is very much in line with our plans. We performed much better than the market since the beginning of the year with a particular strong performance in Western Europe. We are confident that the launch of the new generation AYGO this summer will excite customers and consolidate our first-half gains. ”

Sales of the Toyota Auris range increased by 18.41% to 73,718 units with the strong performance of the Auris Hybrid Touring Sports, which registered its best ever sales month in June with sales reaching 18,739 units. The Toyota Auris range surpasses 5% share in the C-segment.

Sales of the Toyota Corolla increased by 85% in the first half of the year to reach 42,260 units – three quarters of which in Israel, Russia and Turkey.

After the strong start of sales of the new Toyota RAV4 last year, sales remain very strong and reached 51,518 units for the first six months of the year, up 12,5% from the same period last year.

Lexus Highlights

During the first half of 2014, Lexus sales increased by 25.4% to 24,586 units, confirming the very positive trend started since the beginning of the year and the good performance of the new IS launched last year.

Alain Uyttenhoven, Vice President of Lexus Europe, commented : “ We are currently in the pre- launch phase of our brand new Lexus NX with its striking design, which marks the entry of Lexus in the mid-size SUV segment. Hundreds of customers have already placed orders ahead of the official start of sales after the summer. We expect Lexus NX to represent one third of our sales in 2015”

Table 1 – TME (1) total half-year sales in 2014
 
TOTAL TOYOTA/LEXUS
451,802
 
 
TOYOTA
427,216
AYGO
34,381
Yaris (incl. Yaris Hybrid)
97,427
   Yaris Hybrid
29,945
Auris (incl. Auris Hybrid)
43,733
   Auris Hybrid
17,766
Auris Touring Sports (incl. Auris Touring Sports Hybrid)
29,985
 Auris Hybrid TS
18,739
Corolla
42,260
Verso
20,021
Avensis
16,304
iQ
2,454
Urban Cruiser
259
Verso-S
3,851
Prius Family
9,086
Prius
4,235
Prius+
4,047
Prius Plug-in Hybrid
804
Camry
18,172
GT86
1,638
RAV4
51,518
Venza
3,253
Highlander
5,241
Land Cruiser
25,230
Hilux
17,856
Proace
3,049
Hiace
326
Other models
1,172
LEXUS
24,586
CT 200h
4,984
IS (incl. IS hybrid)
6,923
   IS hybrid
5,365
ES (incl. ES hybrid)
1,496
   ES hybrid
51
GS (incl. GS hybrid)
2,179
   GS hybrid
1,290
LS (incl. LS hybrid)
265
   LS hybrid
131
RX (incl. RX hybrid)
5,944
   RX hybrid
2,846
Other models
2,795
Table 2 – TME (1) total sales in Q2 2014
 
TOTAL TOYOTA/LEXUS
226,650
 
TOYOTA
213,559
AYGO
15,041
Yaris (incl. Yaris Hybrid)
47,771
   Yaris Hybrid
14,640
Auris (incl. Auris Hybrid)
20,815
   Auris Hybrid
8,315
Auris Touring Sports (incl. Auris Touring Sports Hybrid)
14,614
Auris Hybrid TS
9,096
Corolla           
20,749
Verso
11,312
Avensis
8,334
iQ
1,188
Urban Cruiser
138
Verso-S
1,702
Prius Family
4,501
Prius
2,086
Prius+
2,053
Prius Plug-in Hybrid
362
Camry
9,939
GT86
795
RAV4
26,689
Venza
899
Highlander
3,573
Land Cruiser
13,641
Hilux
9,355
Proace
1,614
Hiace
200
Other models
689
LEXUS
13,091
CT 200h
2,526
IS (incl. IS hybrid)
3,533
    IS hybrid
2,531
ES (incl. ES hybrid)
907
   ES hybrid
35
GS (incl. GS hybrid)
1,239
   GS hybrid
670
LS (incl. LS hybrid)
133
   LS hybrid
69
RX (incl. RX hybrid)
3,125
   RX hybrid
1,271
Other models
1,628

 

(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, Kazakhstan, Tajikistan, Turkmenistan and Uzbekistan).
Models listed in italics are produced locally at Toyota’s European manufacturing facilities.

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