An exclusive new Automotive World special report on Brazil’s automotive industry features exclusive interviews with key players in Brazil’s car, truck and supplier sectors, and various analysts’ views on the prospects for the country’s automotive industry.
Brazil’s economic crisis hit its automotive industry particularly hard. Long-term indicators are good, however, with the first signs of a recovery which could ultimately see Brazil return to previously forecast heights. The interviews and articles in this special report present the industry’s perspective of the market as it stands, and what needs to be done to ensure a successful recovery.
‘Special report: Brazil’s auto industry https://www.automotiveworld.com/research/special-report-brazils-auto-industry/ is available to download now from the research section of AutomotiveWorld.com.
In this report:
• Brazil’s auto industry: the next 18 months
• Interview: Roberto Cortes, MAN Latin America
• Tough choices needed now to revive Brazil’s auto industry
• BMW on surviving Brazil’s ‘democratic’ crisis
• Brazil’s auto industry welcomes transformative megatrends
• Automotive suppliers in Brazil stick together in hope of recovery
• Brazil’s auto sector faces long, painful road to recovery
• Auto suppliers hunt for silver linings amid Brazil’s crisis
• Difficult operating conditions now, but the future’s bright for Brazil’s auto industry
• Brazil’s drivers still deserve better, argue automotive safety advocates
Quotes from the report:
While the weak currency was bad for imports, it is good for exports, making Brazil-made vehicles more competitive in other markets. Exports are expected to reach 500,000 this year – up 25% from 2015
– Julian Semple, CARCON AutomotiveBrazil should not expect a rapid and sustainable recovery of the type seen in the US, which in the first half of 2009 began to recover from the economic crisis of 2008, and has continued to improve into 2016, with the industry surpassing previous historic sales records
– Maximilian Coqui, Brad Hunter, Stephen Tapley and Carlos Thome, AlixPartnersThe big difference in Brazil is that unlike in Europe, the market isn’t saturated, so there’s plenty of potential left
for growth in the premium market
– Helder Boavida, Chief Executive, President of BMW Group do BrasilThe OEMs in Brazil are global. There are no Brazilian OEMs. And over the last ten years, multinational OEMs have moved dramatically from local platforms to global platforms. They want to offer the same products worldwide, which presents big changes in technology – Besaliel Bothelho, Chief Executive at Robert Bosch Latin America
One of the advantages of the current situation is that worker turnover has decreased. In the past, when unemployment was around 3% to 4% and the economy was boiling, there was little loyalty to companies because workers were able to chase higher wages. Today it’s different
– Jose Maria Serra, Chief Executive of Ficosa BrazilIt’s a good time for Brazilians to ask what they want in the future, and what they want is to be appreciated and protected in the same way that European countries, the US or Japan protect their own people with better safety in cars
– Alejandro Furas, President, Latin American NCAP
Further information
Automotive World subscribers can access the report by following this link: https://www.automotiveworld.com/research/special-report-brazils-auto-industry/
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