Nokian Tyres renews its winter tyre range for northern conditions by introducing three new products into the unique Hakkapeliitta winter tyre family. The world’s best-known winter tyre is already a legend in all areas which experience true winter. In addition to the core products, Nokian Tyres is also introducing two new winter tyres for the Central European and North American markets.
“This is the biggest launch in the history of our company as we renew most of our winter tyre range. The new generation of Hakkapeliitta tyres is a significant upgrade to our long line of test winning products. We are looking forward to introducing the finely tuned safety and handling properties to the consumers,” says Kim Gran, President and CEO for Nokian Tyres.
When designing the new Hakkapeliitta tyres, the focus was on creating authentic winter tyres that perform safely and reliably under the demanding and varying northern conditions, from extremely low temperatures to wet weather.
The studded Nokian Hakkapeliitta 8 masters all the elements of winter. Unique stud technology from the inventor of winter tyres brings grip like never before for ice and snow. The design of this next-generation studded Hakkapeliitta tyre is based on the Nokian Hakkapeliitta 7 that was introduced in 2009. This multiple test winner holds a world record in its field: over 30 test wins in car magazines between 2009 and 2012. Nokian Hakkapeliitta R2, the new non-studded winter tyre, will safely tackle even the trickiest winter conditions. The new innovations maximise the grip of this Nordic non-studded tyre on ice. The new Hakkapeliitta R2 has made a significant leap of progress in this particular field. Nokian Hakkapeliitta R2 is the number one choice for those who value unique driving comfort and eco-friendly travelling. In addition to the extremely low rolling resistance, developments have also been made in handling on ice, snow, and wet roads, all for the benefit of drivers.
The world’s northernmost tyre manufacturer is also introducing the non-studded Nokian Hakkapeliitta R2 SUV winter tyre, specially tailored for sport utility vehicles. The new innovations in the tread patterns and compounds of this stable, rugged new product ensure that the Nokian Hakkapeliitta R2 SUV’s handling and grip properties are top-notch.
Nokian Tyres is introducing the new Hakkapeliitta products to its most important partners at its own testing centre in Ivalo, Finland in the coming weeks. In addition to the launch in Ivalo, the Nordic countries and Russia will have their own promotional tours. All of the Hakkapeliitta products are aimed at the company’s core markets in the Nordic countries and Russia. The tyres will start shipping to retailers in early 2013. During the spring, the company is also launching the Nokian WR SUV 3 winter tyre, developed for Central Europe’s varying winter conditions and the ever-increasing SUV segment. The new Nokian WR G3 for passenger cars, on the other hand, is an extension of the Nokian Tyres’ All Weather Plus product line for the North American market. Detailed product information of new winter tyres will be published in February.
