DTM remains committed to Bosch technology
- Bosch extends partnership with the DTM for another three years
- Entire DTM will continue to use Bosch engine management, displays, and other components
- Motor racing delivers proof of product robustness and reliability
When DTM racing cars line up on the starting grid, they don’t just have Bosch written in bold letters on the outside – they sport Bosch technology inside too. Across the board, all DTM series racing vehicles are equipped with Bosch engine management systems and displays. On the picture: #48 Edoardo Mortara (ITA, Audi Sport Team Abt, Audi RS 5 DTM) #94 Pascal Wehrlein (GER, HWA AG, Mercedes-AMG C63 DTM) #77 Martin Tomczyk (GER, BMW Team Schnitzer, BMW M4 DTM)
The Bosch name has been closely associated with the new DTM German Touring Car Masters series since it began in 2000 – and the connection will now continue for another three years. Bosch and the DTM are extending their successful partnership through 2017; Bosch recently signed the relevant contract with ITR e.V., the organizer of the racing series. Bosch is far more than just a name on the racing cars’ windshields, however. DTM vehicles operate with highly complex Bosch racing technology on board, including ECUs and displays from the technology supplier. “Our automotive technology is not only at home on the streets: it’s just as successful on the track under the extreme conditions of motor racing,” says Clemens K. Krebs, head of marketing communications in the Mobility Solutions business sector at Bosch.
Bosch’s collaboration with the DTM has always focused on innovative technology, performance, and reliability in racing cars – giving spectators thrilling motor racing at its finest. Bosch supplies the ECU, display, starter, generator, wiring harness, and many more components – and there are decades of motor racing experience behind each one. “DTM races present exceptionally demanding conditions – vibrations, temperature swings, and extreme acceleration and braking – and these give our products the chance to prove how robust and reliable they are,” says Krebs. “We want more than just our name in bold letters on the windshield: we want to see the cars successfully implementing Bosch technology.”
Attractive and emotive advertising environment
Along with reliable technology, DTM is all about beefy V8 sound, thrilling battles for positions and cheering crowds all the way to the finish line: it’s pure emotion. “In this exciting and emotional environment, our partnership with the DTM is an investment in brand presence and brand appeal,” explains Krebs. Starting in the 2015 season, the DTM will be adopting a new racing format with two full championship races each weekend to offer spectators still more motor racing. “And, since we supply and contribute to the entire series and not just one manufacturer, the best part is we always win,” says Krebs.
