Sales Forecast: United States' new vehicle market - prospects to 2015
Date published: Wednesday, May 18, 2011
Description
The US market for light and heavy vehicles is set to show considerable improvement in 2011, with year-to-date sales already markedly up over a cautious 2010, following the disastrous results of 2008 and 2009.
The “Detroit Three”, in particular, performed very strongly in 2010, despite or because of the impact of the economic crisis and the Chapter 11 proceedings (GM and Chrysler). All three companies have undergone considerable strategic restructuring, with Chrysler emerging from Chapter 11 under Fiat management control. Toyota was hit hard by the recall crisis in 2010 which, although global, had a major impact on its image in the US. Hyundai Group made the biggest share gains in 2010, boosted by local production and several all-new models.
The recovery in the light vehicle market looks set to continue, reaching 16.313 million new registrations in 2015.
In the heavy vehicle market (incorporating medium and heavy vehicles), registrations in 2010 were up 8.8% year-on-year. For most of the North American truck industry, recent cyclical downturns have usually resulted in large losses among the main players. However, the performance of one player in particular is worthy of mention. Paccar’s outstanding record - of generating a net profit for 72 consecutive years - continues. In the medium and heavy segment, sales are expected to rise annually until 2014, before a cyclical decline in 2015.
This three-part report provides:
- Socio-politic and macro-economic data, as well a historic overview of the country and a summary of the country’s vehicle market.
- Examination of the passenger and commercial vehicle markets in 2010, with insight into the prospects for these markets.
- Historical data from 1970, with a forecast to 2015.
Table of contents:
Executive summary
Introduction
Chapter 1: Country profile
Socio-political data
Macro-economic data
Imports, exports & sectoral activity
Infrastructure data
Overview and history
Economic outlook
History of the automotive sector
Overview of the automotive sector
Key OEM manufacturing investments in the last 12 months
Chapter 2: The US light vehicle market - an overview
The US light vehicle (LV) market in 2010 (new registrations)
LV sales to date 2011 (Jan-April)
Incentives
Key features of the US light vehicle (LV) market
Market segmentation
General Motors
Ford
Toyota
American Honda
Chrysler Group
Hyundai-Kia
Nissan
Other brands
Chapter 3: The US medium/heavy market - an overview
Introduction
The market in 2010
Market characteristics
Commentary – US medium and heavy vehicle market
Daimler Trucks North America (DTNA)
Paccar
Navistar
Volvo Trucks North America
Ford
General Motors
Chrysler
Truck industry moves south
Chapter 4: Market forecasts
Sales
Market share %
Chapter 5: Outlook
General
Light vehicles
Medium/heavy commercial vehicles
Appendix 1: Definitions
Appendix 2: Emissions standards
Appendix 3: forecasting light vehicles – methodology
Appendix 4: forecasting commercial vehicles
Methodology
Long term developments
Freight demand
Existing capacity
Data availability
