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Sales Forecast: Japan's new vehicle market: prospects to 2015

Date published: Wednesday, October 05, 2011

Tags: BMW Group, Chrysler Group LLC, Commercial Vehicles, Daimler AG, Fiat Industrial SpA, Fiat SpA, Ford Motor Company, Forecasts, Fuji Heavy Industries, General Motors, Honda Motor Company, Hyundai Motor Company, Isuzu Motors, Japan, Mazda Motor Corporation, Mitsubishi Motors Corporation, Nissan Motor Company, OEM Strategy, OEMs & Markets, PSA Peugeot Citroen, Porsche, Renault, Sales Data, Suzuki Motor Corporation, Tata Motors, Toyota Motor Corporation, Volkswagen, Volvo.

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Description

In 2010 Japan was the world’s third largest market for motor vehicles (cars, trucks and buses) behind China and the USA. In production terms, Japan was the second largest, behind China.  

The level of car ownership in Japan, at 458 cars per 1,000 people in 2010 is lower than in the US and most other major advanced economies. The high cost of motoring is a major reason for this and the low levels of car ownership in major cities is also significant. 

The Japanese market for cars and commercial vehicles is poised to emerge from a particularly unsettled period. It fell relatively sharply in 2008 and 2009, began to recover (helped by incentives and subsidies) in 2010 then demand plummeted in the wake of the natural disaster in March 2011. 

This three-part report provides:

  • Socio-political and macro-economic data, as well a historic overview of the country and a summary of the country’s vehicle market.
  • Examination of the passenger and commercial vehicle markets in 2010, with insight into the prospects for these markets.
  • Historical data from 2006, with a forecast to 2015.

Table of contents:

Executive summary

Introduction

Chapter 1: Country profile
  Overview and history

Chapter 2: Automotive sector & transport overview
  Transport statistics
  Parc characteristics

Chapter 3: The Japanese passenger car market
  The Japanese car market in 2010
  Car sales to date 2011 (Jan-August)
  Incentives
  Segments
  Market shares and best-selling brands/models
  Effects of the Tohuku earthquake
  Car market forecasts

Chapter 4: The Japanese commercial vehicle market
  Introduction
  Market characteristics
  The market in 2010
  Commercial vehicle market forecasts
  Longer-term forecast

Chapter 5: Market forecasts
  New registrations (000’s)
  Market share %

Appendix 1: Definitions
Appendix 2: Emissions standards
Appendix 3: forecasting passenger cars - methodology
Appendix 4: forecasting CVs - methodology
  Long Term Developments
  Freight demand
  Existing capacity
  Data availability

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