Production Forecast: Toyota Motor Corporation future model plans and production outlook
Date published: Wednesday, November 02, 2011
Description
Until 2008/09, Toyota was unique among the world's major vehicle manufacturers for having remained profitable for 70 years. Some of this achievement could be attributed to the more generous accounting rules in Japan for most of the period, but such caveats should not detract from Toyota’s commendable record.
Nevertheless, such was the speed and depth of the downturn in 2008 and into 2009 that even Toyota was caught out and it reported operating, pre-tax and net losses.
The company had grown rapidly in the preceding years. In 1999/2000 it sold 5.2 million units and by 2007/08 this had risen 72% to 8.9 million units. All of this growth came from markets outside Japan. In percentage terms the biggest increase came from non-Japan Asia but in absolute terms NAFTA was its biggest growth market during this time, an extra 1.27 million units being sold there in 2007/08 compared with 1999/2000.
If financial strength is one characteristic traditionally associated with Toyota, the other is quality. The company's products have long been used as benchmarks for their 'fit and finish' and their reliability.
However, just as the perception of Toyota's financial strength has taken a knock so too, in 2009/10, did its reputation for quality. It had to carry out a safety recall for some eight million vehicles in connection with potential accelerator pedal problems. The company estimated the cost of the recall at about US$2bn.
Although there is no doubt that the recall (and more importantly the media hype) damaged Toyota's reputation, in our view the risks of longer term harm to the company were overblown. Nevertheless there is no doubt that the 2009/10 recall was a significant blow to the company's self-esteem and is having a lasting impact on its approach to business.
This report examines the Toyota, Daihatsu and Scion brands’ future model plans and global passenger car production in the period to 2015.
Information presented includes:
- Toyota future model plans by brand and model
- Toyota passenger car production by brand and model (2006-2010)
- Toyota passenger car production forecasts by brand and model (2011-2015)
Table of contents:
Executive summary
Introduction
Chapter 1: Product development & brand strategy
Product development
Hybrid plans
Toyota brand
Lexus strategy
Chapter 2: Production outlook
2010/11 output
Restructuring & cost-cutting
Domestic operations
Overseas operations
Australia
Brazil
China
Czech Republic
India
Indonesia
NAFTA
UK
