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Trust and sustainability redefine competitive dimensions

One-dimensional business strategies for growth won’t cut it in this new automotive era, warns Accenture. By Megan Lampinen

Competition isn't what it used to be in the automotive industry, particularly since connectivity and digitalisation began to rewrite the rules of the game. Accenture Strategy has developed a new competitiveness index to shed light on how key players are faring in this new paradigm and offer pointers for further developments.

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