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The sun keeps on shining for Kia in the US

Kia has gone from testing brand durability to testing product durability, with the US now its number one global market

Kia has a US-focused design centre next to its American headquarters at Irvine, California; a permanent hot-weather testing facility 120 miles to the north in the Mojave desert; and a technology research centre at Ann Arbor, Michigan.

Yet it is not that long ago that the Kia name was confused by US customers with that of a Swedish company renowned for flat-pack furniture.

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