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Retail challenges in tapping the Gen Y goldmine

Paco Soler, Vice President European Operations at Urban Science, anticipates a disruption in automotive retail which could leave OEMs out in the cold.

Changing consumer attitudes require a change in retail approach, and selling to Generation Y and Millennials will require bold, innovative concepts. The key, according to Paco Soler, Vice President European Operations at Urban Science, is to meet the customer on his home turf and in a manner he prefers.

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