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OEMs need to get personal when it comes to the user experience

Dashboard apps offered through in-vehicle infotainment systems need to suit the driver in question, learns Freddie Holmes

The delivery of content through a car’s infotainment system is becoming an increasingly important part of the driving experience. The lure of on-board apps can even be enough to secure a purchase in the first place, but functions need to suit the specific user’s needs….

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