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Honda shines spotlight on SUV ambitions for China

China's SUV segment is so promising that some OEMs like Honda are developing models specifically for the local market

China's SUV market is booming, with sales in the segment up 36% year-on-year in 2014. Moving into 2015, growth has only gained pace, with SUV sales rising 53.6% in March, according to data from the China Association of Automobile Manufacturers (CAAM). Locally produced models in particular are selling fast, with sales jumping nearly 50% in the first quarter.

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