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Forget NAIAS or Paris – Texas State Fair serves as stage for truck announcements

Texas accounts for 15% of US pick-up sales, and the annual State Fair offers a unique forum to showcase new products within a larger non-automotive event, writes Megan Lampinen

While Europe turns its attention to the Paris Motor Show, where mobility brands and electrification dominate, over in the US it's truck time at the Texas State Fair. "The Texas State Fair has always been the stage for truck announcements," Michelle Krebs, Senior Analyst at Autotrader, told Automotive World.

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