COMMENT: Experiential automotive is the roadmap to sales success

Driving can be many things. For some, it’s a pleasurable pastime; for others, it’s a means to get from A to B.

People view their vehicles differently, but one thing is consistent: journeys need to be unique. Gone are the days when brands gave consumers the steer. Now, people are in the driving seat. For any brand to get ahead and boost sales, the race is on to create exciting experiences.