Skip to content

COMMENT: When augmented reality does its job, we’ll all want a self-driving car

AR has a key role to play in the success of autonomous driving, writes Sravan Puttagunta

Sports fans will be familiar with augmented reality (AR), where TV broadcasters superimpose virtual lines and diagrams on the field, manually marking up video playbacks to highlight key manoeuvres and strategies. This helps viewers focus on points of interest, rather than looking at everything on the screen. In this case, AR technology provides an instantaneous, mental shortcut to understanding; viewers need not guess where the action is on their TV or what’s going on. The drawn-in overlay provides that direction.

When AR is used for autonomous vehicles, there will be a similar benefit; it can help the car quickly figure out where to focus attention as it drives, eliminating

It’s time to log in (or subscribe).

Not a member? Subscribe now and let us help you understand the future of mobility.

Pro
£495/year
or £49.50/month
1 user
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
no
OEM Tracker
no
OEM Model Plans
no
OEM Production Data
no
OEM Sales Data
no
Pro+
£1,950/year
or £195/month
1 user
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes
Pro+ Team
£3,950/year
or £395/month
Up to 5 users
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes
Pro+ Enterprise
Unlimited
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes

Welcome back , to continue browsing the site, please click here