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Bringing service back – the reinvention of auto retail

The digital revolution has fundamentally changed the way we shop for cars, but Collective London's Aaron Martin warns that retail execution is falling behind the pace of change.

The digital revolution is changing the way in which consumers buy cars, and the result is not always pretty for traditional dealerships. "It's not a great time to be a dealer," observed Aaron Martin, Head of Strategic Services at Collective London, speaking at the recent Automotive Megatrends Europe conference. However, he believes there are clear steps they can take to change their own futures in the midst of the ongoing retail revolution.

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