Autonomous pizza delivery looks not at tech performance but perception

Forget about refining the performance of autonomous driving technology - it's the consumer reaction to autonomous technology that comes under the spotlight in a new pilot project. Domino's Pizza envisions a future in which a fleet of self-driving vehicles deliver pizza to homes across the US. For consumers, it could mean an end to tips and surly delivery boys. But will some individuals be intimidated by such a faceless approach?