Customer satisfaction in the US automotive industry is improving, according to the American Customer Satisfaction Index (ACSI). The index monitors customer attitudes regarding their purchase (vehicle price, value, quality, etc), providing an overall rating on a scale of 0 to 100. ACSI has been tracking automotive industry satisfaction since 1995, …
This article is available only to members of Automotive World. If you are already a member, please login to your account.
Membership starts at just $2.18 per day for access to all Articles, eMagazines, and Webinars.
Next steps