With its BharatBenz truck brand and assembly plant located at Oragadam on the outskirts of Chennai, Daimler has taken not one gamble, but several at once: it is launching an all-new brand in a new market, building new …
This article is available only to members of Automotive World. If you are already a member, please login to your account.
Membership starts at just $2.18 per day for access to all Articles, eMagazines, and Webinars.
Next steps
